Creative arts marketing / Elisabeth Hill, Catherine O'Sullivan and Terry O'Sullivan
Publication details: Oxford : Butterwort-Heinemann, 2003Edition: 2nd edDescription: xviii, 360 pISBN:- 0750657375
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Centre d' Informació i Documentació del CERC | 24.1 Hil 03 | 1 | Available | 1900099309 |
Foreword -- Acknowledgements -- Introduction -- 1. The evolution and context of arts marketing ; 2. Audiences ; 3. Marketing research ; 4. Product ; 5. Generating income ; 6. Promotion ; 7. Making the arts available ; 8. Marketing planning ; 9. Managing the marketing function -- Further reading -- Author index -- Index
There are no comments on this title.
Log in to your account to post a comment.