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Patron participation in performing arts centers: a study of digital fan engagement in professional suports / Stephanie F. Hollingsworth
Detalles de publicación: Ann Arbor, Michigan : ProQuest, 2016Descripción: vii, 32 pNota de disertación: Tesi (M.A.), American University, 2014 Resumen: This paper explores how digital audience engagement strategies employed by sports teams and their venues could be applied in performing arts centers (PACs). Both live arts and sports attendance is down across the United States. To address this issue, arenas and stadiums are embracing technology in groundbreaking ways and using it to their advantage, while PACs (and the arts in general) primarily turn to technology to sell tickets. In venue management, performing arts centers, stadiums, and arenas are lumped together because they are public assembly facilities. All of them are dealing with similar issues, a main one being that technological innovation is enticing patrons to seek entertainment at home instead of at a live event. (Font: Autor)| Tipo de ítem | Biblioteca actual | Colección | Signatura topográfica | Estado | Fecha de vencimiento | Código de barras | |
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Libro
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Centre d' Informació i Documentació del CERC Sala | General | S 01170 | Disponible | 1900108339 |
Tesi (M.A.), American University, 2014
Abstract -- Acknowledgements -- List of illustrations -- Guide to abbreviations -- 1. A time to transition -- 2. Technology consumption in the United States -- 3. Professional sports and fan engagement -- 4. Applying digital engagement strategies in arenas and stadiums to performing arts centers -- 5. Interviews of performing arts centers leaders -- References
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