Detalles MARC
| 000 -CABECERA |
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| Campo de control de longitud fija |
04225nam a2200217 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
vtls000007631 |
| 003 - IDENTIFICADOR DE NÚMERO DE CONTROL |
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| Campo de control |
ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| Campo de control |
20180907103054.0 |
| 008 - CAMPO FIJO DE DESCRIPCIÓN FIJA--INFORMACIÓN GENERAL |
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| Campo de control de longitud fija |
130626s2005 xxk|||||| 0|| ||eng|d |
| 020 ## - ISBN (INTERNATIONAL STANDARD BOOK NUMBER) |
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| ISBN |
075066312X |
| 040 ## - FUENTE DE CATALOGACIÓN |
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| Agencia de catalogación original |
ES-BaOER |
| Idioma de catalogación |
cat |
| Agencia que realiza la transcripción |
ES-BaOER |
| 100 1# - ENCABEZAMIENTO PRINCIPAL--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Sigala, Marianna |
| 9 (RLIN) |
12470 |
| 245 10 - MENCIÓN DE TÍTULO |
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| Título |
International cultural tourism : |
| Parte restante del título |
management, implications and cases / |
| Mención de responsabilidad, etc. |
Marianna Sigala and David Leslie |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
1st ed. |
| 260 ## - PUBLICACIÓN, DISTRIBUCIÓN, ETC (PIE DE IMPRENTA) |
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| Lugar de publicación, distribución, etc. |
Oxford : |
| Nombre del editor, distribuidor, etc. |
Elsevier, |
| Fecha de publicación, distribución, etc. |
cop. 2005 |
| 300 ## - DESCRIPCIÓN FÍSICA |
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| Extensión |
244 p. |
| 520 ## - Resumen |
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| NOTA DE RESUMEN |
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. <br/><br/>Topics explored include: For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources ; The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes) ; Consumer behaviour, profiles and motivations of cultural tourists ; Environmental performance, management and wider issues of social and cultural sustainability. <br/><br/>Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. <br/><br/>An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context ; Analysis of the demand, profiles and motivation of tourists ; An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products ; International contributor team provide case studies from first-hand experience and research. (Font: Editor) |
| 595 ## - Sumario |
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| Sumario |
Biographies of Contributors -- Introduction: The rationale and need for this book / Marianna Sigala, David Leslie -- I. Heritage and Cultural Tourism and Products : 1. Heritage and cultural tourism: a marketing–focused approach / Evangelos Christou -- 2. The marketing of Australian cultural tourist attractions: a case study from Sydney / Ian McDonnell, Christine Burton -- 3. Culture as a component of the hospitality product / Wil Munsters, Daniela Freund de Klumbis -- 4. Cultural tourism packages: the role of smart cards in the Alps / Harald Pechlaner, Dagmar Abfalter -- II. Operations and Facilities Management : 5. Operational management of cultural and heritage sites / Harry Coccossis -- 6. Cultural tourism attractions and environmental performance / David Leslie -- 7. Cultural tourists in a cultural capital: Helsinki / Arvo Peltonen -- 8. Cultural tourism in South Africa: a case study of cultural villages from a developing country perspective / Dimitri Tassiopoulos, Nancy Nuntsu -- III. Environmental Management and Sustainability : 9. Sustainability and environmental management / David Leslie -- 10. Effective community involvement in the development and sustainability of cultural tourism: an exploration in the case of New Lanark / David Leslie -- 11. Managing Stonehenge: the tourism impact and the impact on tourism / Christopher Chippindale -- 12. Templo Mayor: evolution and rediscovery. Sustaining Mexico's ancient cultural heritage / Adriana E. Estrada-González -- IV. New Media and Technologies : 13. New media and technologies: trends and management issues for cultural tourism / Marianna Sigala -- 14. In search of post-modern online authenticity: assessing the quality of learning experiences at eternalegypt.org / Marianna Sigala -- 15. Intelligent information interactions for cultural tourism destinations / Stavros Christodoulakis, Fotis Kazasis, George Anestis, Nektarios Moumoutzis -- 16. Destination information, marketing and management systems and sustainable heritage tourism development / Dorothea Papathanasiou-Zuhrt, Odysseas Sakellaridis -- Conclusion. The future of the past: visions and trends for cultural tourism sector / Marianna Sigala, David Leslie -- Index |
| 700 1# - ENCABEZAMIENTO SECUNDARIO--NOMBRE PERSONAL |
|---|
| Nombre de persona |
Leslie, David |
| 9 (RLIN) |
12471 |
| 942 ## - ELEMENTOS KOHA |
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| Koha tipo de item |
Libro |
