Detalles MARC
| 000 -CABECERA |
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| Campo de control de longitud fija |
04464nam a2200241 a 4500 |
| 001 - NÚMERO DE CONTROL |
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| Campo de control |
vtls000008666 |
| 003 - IDENTIFICADOR DEL NÚMERO DE CONTROL |
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| Campo de control |
ES-BaOER |
| 005 - FECHA Y HORA DE LA ÚLTIMA TRANSACCIÓN |
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| Campo de control |
20160520082611.0 |
| 008 - CÓDIGOS DE INFORMACIÓN DE LONGITUD FIJA |
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| Campo de control de longitud fija |
130626s2004 ne |||||| 0|| ||eng|d |
| 020 ## - NÚMERO INTERNACIONAL NORMALIZADO PARA LIBROS (ISBN) |
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| Número Internacional Normalizado para Libros (ISBN) |
9780750658720 |
| 035 ## - NÚMERO DE CONTROL DEL SISTEMA |
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| Número de control del sistema |
0008-66660 |
| 040 ## - FUENTE DE LA CATALOGACIÓN |
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| Centro catalogador de origen |
ES-BaOER |
| Lengua de catalogación |
cat |
| Centro transcriptor |
ES-BaOER |
| 245 00 - MENCIÓN DE TÍTULO |
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| Título |
Festival and events management : |
| Resto del título |
an international arts and culture perspective / |
| Mención de responsabilidad etc. |
edited by Ian Yeoman ... [et al.] |
| 250 ## - MENCIÓN DE EDICIÓN |
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| Mención de edición |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Lugar de publicación distribución etc. |
Amsterdam : |
| Nombre del editor distribuidor etc. |
Elsevier, |
| Fecha de publicación distribución etc. |
2004 |
| 300 ## - DESCRIPCIÓN FÍSICA |
|---|
| Extensión |
xxi, 418 p. |
| 520 ## - NOTA DE RESUMEN |
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| Resumen |
Festival and Events Management: an international arts and culture perspective is a unique text that looks at the central role of events management in the cultural, tourism and arts industries. This book offers practical applications, models and illustrations of the event management operation from a variety of international perspectives. International case studies include wine tourism events in Italy, Sydney's 2000 Olympic Games, arts series and festivals in America, and the Glastonbury Festival in the UK. Written by an international contributor tea m representing both industry and academia, the book provides: Practical applications, models and illustrations of the event management operation from a variety of perspectives ; Demonstration of how to manage and market the arts and leisure experience ; International case studies from Europe, New Zealand, Australia, and USA to contextualize theories and managerial operations and policies. Chapters include exercises and solutions to questions provided as part of an accompanying password-protected online resource for lecturers (see inside for details). (Font: Editor) |
| 595 ## - Sumario |
|---|
| Sumario |
Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A. Festivals, events and the cultural experience: 1. Introduction to arts, culture and leisure / Jane Ali-Knight and Martin Robertson ; 2. An overview of events management / Galal Salem, Eleri Jones and Nogel Morgan ; 3. Festivals, events and the destination / Ros Derrett -- Part B. Managing the arts, culture and leisure experience: 4. Event design and management: ritual sacrifice? / Steve Brown and Jane James ; 5. Visitor management for festivals and events / Ian Yeoman, Martin Robertson and Una McMahon-Beattie ; 6. Service quality and managing your people / Siobhan Drummond and Heather Anderson ; 7. Implications and use of information technology within events / Karl Knox -- Part C. Marketinng, revenue and retail operations: 8. Events and the destination dynamic: Edinburg festivals, entrepreneurship and strategic marketing / Martin Robertson and Kenneth MacMillan Wardrop ; 9. Marketing information for the events industry / Emmna Wood ; 10. Merchandising and retail / Stephen A. Doyle ; 11. Festival and event catering operations / Kevin Fields and Paul Stansbie ; 12. Principles and applications in ticketing and reservations management / Zuleika Beaven and Chantal Laws ; 13. The potential for revenue management in festivals ans events / Una McMahon-Beattie and Ian Yeoman -- Part D. Policies and strategies of art and leisure event management: 14. Politics, public policy and the destination ; 15. Event management for the arts: a New Zeland perspective / Lee Harrison and Fiona McDonald ; 16. The economics and evaluation of festivals ans events / Jack Carlsen ; 17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment / Guy R. Masterman ; 18. The behavioural aspects of financial management / Razaq Raj ; 19. Risk and decision making in events management / Phyllis Laybourn -- Part E. Case studies and contemporary issues of arts ans leisure festivals and events: 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival / Peter Mason and John Beaumont-Kerridge ; 21. Wine tourism events: Apulia, Italy / Marina Novelli ; 22. Edinburgh's Winter Festival / Kenneth MacMillan Wardrop and Martin Robertson ; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival / Paul Walters and Razaq Raj ; 24. The Anglesey Sea Symposium, UK. Lester D. Matthews ; 25. A critical examination of Sydney's 2000 Olympic Games / Gordon Waitt -- Index |
| 700 1# - PUNTO DE ACCESO ADICIONAL - NOMBRE DE PERSONA |
|---|
| Nombre de persona |
Yeoman, Ian, |
| Término indicativo de función |
ed. |
| 9 (RLIN) |
1976 |
| 942 ## - ENTRADA PARA ELEMENTOS AGREGADOS (KOHA) |
|---|
| Koha [por defecto] tipo de item |
Libro |
