Festival and events management : an international arts and culture perspective / edited by Ian Yeoman ... [et al.]

Foreword by Peter Irvine -- Foreword by Peter Lederer -- Contributors -- Introduction -- Part A. Festivals, events and the cultural experience: 1. Introduction to arts, culture and leisure / Jane Ali-Knight and Martin Robertson ; 2. An overview of events management / Galal Salem, Eleri Jones and Nogel Morgan ; 3. Festivals, events and the destination / Ros Derrett -- Part B. Managing the arts, culture and leisure experience: 4. Event design and management: ritual sacrifice? / Steve Brown and Jane James ; 5. Visitor management for festivals and events / Ian Yeoman, Martin Robertson and Una McMahon-Beattie ; 6. Service quality and managing your people / Siobhan Drummond and Heather Anderson ; 7. Implications and use of information technology within events / Karl Knox -- Part C. Marketinng, revenue and retail operations: 8. Events and the destination dynamic: Edinburg festivals, entrepreneurship and strategic marketing / Martin Robertson and Kenneth MacMillan Wardrop ; 9. Marketing information for the events industry / Emmna Wood ; 10. Merchandising and retail / Stephen A. Doyle ; 11. Festival and event catering operations / Kevin Fields and Paul Stansbie ; 12. Principles and applications in ticketing and reservations management / Zuleika Beaven and Chantal Laws ; 13. The potential for revenue management in festivals ans events / Una McMahon-Beattie and Ian Yeoman -- Part D. Policies and strategies of art and leisure event management: 14. Politics, public policy and the destination ; 15. Event management for the arts: a New Zeland perspective / Lee Harrison and Fiona McDonald ; 16. The economics and evaluation of festivals ans events / Jack Carlsen ; 17. A strategic approach for the use of sponsorship in the events industry: in search of a return on investment / Guy R. Masterman ; 18. The behavioural aspects of financial management / Razaq Raj ; 19. Risk and decision making in events management / Phyllis Laybourn -- Part E. Case studies and contemporary issues of arts ans leisure festivals and events: 20. Attitudes of visitors and residents to the impacts of the 2001 Sidmouth International Festival / Peter Mason and John Beaumont-Kerridge ; 21. Wine tourism events: Apulia, Italy / Marina Novelli ; 22. Edinburgh's Winter Festival / Kenneth MacMillan Wardrop and Martin Robertson ; 23. Sponsorship, funding and strategic function: Carling Festival and V-Festival / Paul Walters and Razaq Raj ; 24. The Anglesey Sea Symposium, UK. Lester D. Matthews ; 25. A critical examination of Sydney's 2000 Olympic Games / Gordon Waitt -- Index